MARTA Rail Commuters are on the move.

With over 5.5 million boardings each month, MARTA rail is the preferred transportation alternative for a growing number of Atlanta residents:

  • 200,000+ rides each day (average weekday)
  • 260,000+ individuals each week

MARTA rail passengers reflect the socio-economic and cultural diversity of Atlanta, representing about 8% of the Metro and 20% of Fulton and DeKalb Counties:

MARTA RailAtlanta Metro
Age between 18 & 4973.7%67.0%
College Graduate & more32.5%30.2%
White Collar Commuter45.5%47.3%
HH Income over $75K38.8%42.2%
Source: Arbitron/Scarborough Research 2006

In addition to regular commuters, MARTA also serves other Atlanta residents and visitors, including:

  • Students
  • Special event travelers (concerts, sporting events, rallies, fireworks)
  • Airport travelers
  • Tourists and conventioneers
SignPost Networks also reaches High Density Black Areas (HDBA) and High Density Hispanic Areas (HDHA) of Fulton and DeKalb Counties.

Click here to learn how to best utilize our network to speak to these consumers.